About Me

Hello, I’m Cassandra. I help founders build and grow considered, design-led brands through thoughtful marketing, strong visual identity, and smart e-commerce strategy.

With a background in graphic design and art direction, I now work across Shopify and Klaviyo to create cohesive brand ecosystems that not only look beautiful, but perform. From shaping brand direction and creative campaigns to building email marketing strategies, automated flows, and conversion-focused Shopify experiences, I support brands at both a strategic and hands-on level.

I’m particularly experienced in working with growing beauty, wellness, and lifestyle brands, partnering closely with founders as they scale, refine their positioning, and deepen customer relationships. My approach blends creative instinct with commercial awareness, ensuring every touchpoint serves a clear purpose within the wider business.

Based in London, I bring a calm, organised, and collaborative working style, managing multiple projects with ease while staying closely aligned with brand vision and growth goals. I’m passionate about evolving with the digital landscape, embracing new tools and technologies (including AI) to help brands move forward with clarity and confidence.