About Me
Hello! I'm Cassandra. I'm a versatile graphic designer and art director with extensive experience in branding and marketing. My portfolio encompasses both corporate and freelance work, and I thrive in team-oriented, deadline-driven environments.
I have a proven ability to art direct projects of all sizes, from initial briefing to campaign execution. My approach combines creative vision with strategic thinking, ensuring that every design solution not only looks great but also achieves business objectives.
Based in London, I'm passionate about ongoing professional development and staying current with design trends and technologies. I excel at managing multiple projects while maintaining strong stakeholder relationships.
My Expertise
My Career Path
Graphic Designer / Art Director
2022 - PresentSpotlight Retail Group (Harris Scarfe)
Leading creative projects from briefing to execution, including art directing photo shoots and collaborating with brand teams. Spearheaded digital designs, email marketing, social media assets, and large-scale campaigns including Christmas 2024.
Freelance Graphic Designer
2020 - 2024Honey Digital
Provided graphic design services for diverse campaigns and events, collaborating with directors and stakeholders nationally and internationally. Created web assets and digital media while managing projects independently.
Education
Advanced Diploma of Design
Swinburne University of Technology
Melbourne, Victoria
Certificate of Interior Design IV
Collarts
Melbourne, Victoria
My Design Philosophy
"Great design happens where creativity meets clear thinking. I focus on making things that not only look good, but actually work - bringing real results and better experiences"
Let's Work Together
Ready to move beyond templates? Let’s craft something uniquely yours.
Get in Touch